For J.Crew’s ‘Roll Neck Remix,’ Revolutionary Lighting designed and supplied the lighting for a New York Fashion Week activation built around reworking the brand’s classic pieces in a modern, unexpected light. Conceived as part retail, part gallery, part party, the space was lit to be experienced rather than just viewed — a full overhead rig and immersive wall washes transformed a raw industrial gallery into a refined event environment, anchored by the J.Crew DJ booth and the Collina Strada video wall.
The lighting carried the room’s entire mood, shifting it through cool blues and deep purples that held the styled tablescape, the live DJ set, and the architecture together as one cohesive atmosphere — fashion-week polish with the energy of a live party, unmistakably on-brand for both J.Crew and Collina Strada’s creative direction.
Lighting Design by Revolutionary Lighting, in partnership with Devlins.
