Old Navy × Christopher John Rogers

Brand Activation · Lighting Design + Gear
introduction
Year
2025
Client
Old Navy × Christopher John Rogers
Service
Lighting Design + Gear
Website

To launch its collaboration with celebrated designer Christopher John Rogers, Old Navy threw a star-studded celebration at its Times Square flagship — and Revolutionary Lighting designed and supplied the lighting that turned a retail floor into a full-blown party. The brief was energy and joy: a space where guests, models, and dancers moved together under one electric atmosphere.

what we did

Working with a disco-driven wash of blues, purples, and hot pink, Revolutionary Lighting lit a runway, a packed crowd, and a live DJ as a single celebratory whole — scattering light across the room to make a flagship store feel like the best party in the city. Bold, colorful, and unmistakably alive, the design matched the exuberance of Christopher John Rogers’ collection and the scale of an Old Navy moment in the heart of Times Square.

summary

Lighting Design by Revolutionary Lighting, in partnership with Devlins.

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